You are doing everything wrong. However, you have a lot of positive things going for you. Your product is great, you are determined to be successful, and you are willing to make the necessary changes to make sure you will become a success and grow your business.
Marketing is about presenting your product in the best way possible so that you can get conversions and sales. Before business used the web to market their products and services, there are many Offline advertising tips for startups to get clients and develop business relationships. Many of these offline strategies translate well for the web, and you can use these three offline strategies to turn things around for your business online.
Best Offline Marketing Tips
When you are meeting clients, potential clients, and networking offline, you usually dress up and try your best to look very professional, right? Same thing applies to the web. Customers and visitors judge how you look online. How do they do that? From your website. First impressions matter and since your website is presenting your business, you want to have a very beautiful and professional website. Your website should not be overwhelming with flash effects, etc. Do not go for the cool effects go for something simple and beautiful that gets your point across.
You had some form of education to get you where you are right now. Either you went to school or you self-taught, the same thing applies to marketing your business online. You will need to learn the best practices for online marketing. To successfully market online, you need to understand SEO (search engine optimization).
SEO is how your website shows up when someone searches for your business in search engines like Google, Bing, and Yahoo. It is important that you learn what SEO is and how it applies to your business because this is how you will get people to find your website and buy your awesome product.
Again, let’s say you are networking or dealing with customers’ offline, you always listen to learn how you can be of service. Same thing applies online and with marketing. You need to listen to what your customers are saying and also listen to SEO experts. Listening is not enough after you listen and everything marinates, implement. One thing that will hold you back is if you feel like you know it all, you don’t. The customers will let you know your weaknesses, so, if they say your site is slow, listen to them and make sure you make the changes to make the site faster.
So, make your site presentable, learn the best practices to market your site, and listen to what the experts and customers tell you. Many things will need to happen before your business makes it to the next level. Cross of these three from the list and you will be on your way to growing your business.